Hygge (hyoo-guh) is a Danish concept which conveys a sense of comfort and togetherness. The concept reminds us of an old-fashioned barbershop, where people come together to enjoy relationships and the simple everyday pleasure of a good shave. Like the classic barbershop fragrances, Hygge contains a healthy dose of citrus, oakmoss, and musk, but the similarities end there. Sharp evergreens provide a wintry freshness, while amber, frankincense, and castoreum provide warmth and depth.